Marketing Coach: Make time to build relationships

Sound advice…

Carol Naff, Marketing Coach,

Adopt a mindset that building relationships is part of your job and development. Is this a mind shift that you need to make? Do you eliminate your marketing activities when you get too busy?

No matter what you do, building relationships should be part of your development planning and marketing strategies. Anywhere from 5-10% of your work week should be dedicated to building relationships. If you are growing your business and want more clients, then 50% or more of your time should be used to network and cultivate the seeds of alliances. If you’re too busy and heads down in your work or always spending every day in your office, it’s time to take a different view. Now is the time to do the activities that result in more clients. It is just like the person who is hunting for a job. Often they spend all their time at their computer sending…

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